February 27th, 2024
5pm - 8pm
Startup Bootcamp 301 - Branding, Customer Acquisition Strategy & Tactics
In an ever-evolving business landscape, the ability to establish a strong brand, craft effective marketing strategies, and acquire and retain customers is paramount to the success of any startup. This comprehensive course delves into the core principles and practical applications of branding, strategic marketing, and customer acquisition strategies. It will also go into detail on how to legally protect that brand, domain name strategy, and how to best leverage social media opportunities when you don’t have funding yet to deploy paid marketing.
Learn from a veteran serial entrepreneur, veteran strategic marketing executive, and veteran startup lawyer about how to create a powerful, enduring brand, and a successful marketing strategy that will win profitable customers for your business. This workshop combines interactive sessions, case studies, and practical exercises to facilitate understanding and application. Real-life examples and expert guidance ensure participants gain actionable insigh
Meet Your Instructors:
Ron Wiener
CEO Venture Mechanics, 9-time serial entrepreneur
Ron Wiener is a startup CEO career spanning nearly four decades, Ron has founded and run nine investor-backed technology companies, with multiple successful exits. His technical background includes software/internet, electronics and mechanical engineering, as well as extensive global manufacturing experience. A named inventor on more than a dozen patents, he also brings deep expertise in D2C and D2B digital marketing and global strategic partnership development. He has been an angel investor and board member in numerous companies, and has operated four separate startup incubators, in PDX and SEA, since 2000. Ron starred in the first season of Startup Junkies in 2008, and is a widely published author in aviation, ergonomics and entrepreneurship. He also occasionally consults to early stage venture funds and hedge funds, as well as to start-ups and new business divisions that are spinning up or spinning out. He has been an avid pilot since 1984, is a gourmet chef, and addicted chess player.
Brooks Lindsay
LightLegal.com, startup attorney and MBA
Brooks Lindsay is the Founding Attorney of Light Legal PLLC, a lean law firm for high-growth startups. He is a corporate and commercial-contracts attorney who uses his experience as an entrepreneur, and education with a JD/MBA, to help other founders and business leaders thrive. He is experienced in entity formations, general corporate, fundraising and securities, commercial contract drafting and negotiations, tech transactions, IP, M&A, and other common legal issues facing ambitious founders. He provides superior outside general counsel by taking a multidisciplinary approach and quarterbacking across a spectrum of common startup legal needs. Brooks received his JD/MBA from the University of Washington and his undergraduate degree from Georgetown’s School of Foreign Service.
Chris Silva
Veteran Strategic Marketing Executive
Chris Silva brings over 15 years in marketing and strategy, and is a renowned growth strategy expert. His focus on customer-centric approaches has fueled success in environments from pre-seed startups to Fortune 500 companies, including Peloton and Amazon. Chris combines strategic thinking and market insights to enable others to excel in shortening the time to reach their venture's growth targets. His data-driven strategies enhance customer engagement and drive growth. Chris is also recognized for his authentic leadership and commitment to diversity, particularly in supporting neurodiversity and underrepresented communities. As a mentor and founder of multiple businesses, he inspires innovation and growth, emphasizing constant learning and emotional intelligence.